How To Create A CTA On Instagram: The Ultimate Guide

If you have a brand, this is the blog for you. Instagram is a social media platform that is growing more and more with its user base. It has over 2 billion monthly active users and it doesn’t look like it will slow down any time soon.

How To Create A CTA On Instagram: The Ultimate Guide

If you have a brand, this is the blog for you. Instagram is a social media platform that is growing more and more with its user base. It has over 2 billion monthly active users and it doesn’t look like it will slow down any time soon.

People use Instagram to document their lives, share with friends, and stay connected with people all over the world. However, not everyone uses Instagram in the same way. Some people might be looking for new followers on their accounts while others are using it as a marketing tool to reach out to potential customers.

If you want to know how to create an effective CTA on your Instagram account, take a look at this article!

What is a CTA?

A call to action is a phrase that tells people what you want them to do. You might see this on a landing page or in an advertisement. The goal of a call to action is for the user to take an action. So, if you want people to buy your product, you would ask them to "Buy Now!"

CTAs are especially important on Instagram because they give users the opportunity to convert into leads or buyers. That's why it's important that you have a call to action at the top of your profile that will get people interested in your offer.

How to Create a Successful CTA on Instagram

Continuing to grow your following on Instagram is hard. You might be wondering, “how do I get more followers?” or “how do I get my followers to engage with my posts and follow me back?”

Having a strong call-to-action (CTA) can help with both of these questions. When you create a CTA for your account, you are directing the attention of your followers to take an action.

Typically, CTAs are used in advertising campaigns to urge customers to buy a product or service by offering them discounts or special offers. You can use this same tactic on Instagram!

Adding CTAs to your posts will encourage your followers to take an action by following you, liking one of your posts, or commenting on it. Many brands have found success in adding

CTAs that lead followers to their website, landing page, or blog post about a certain topic they are promoting. They strategically use hashtags that target their desired audience so they receive more likes and comments which can lead them to reach their goals.

The Best Time to Post an Instagram CTA

If you want to make your CTA stand out, you need to think about the best time to post it. If you post your CTA at the wrong time, it can be less effective. You should want to post an Instagram CTA during the following hours:

  • 8 AM-12 PM
  • 8 PM-11 PM

The worst time to post an Instagram CTA is during these hours:

  • 1 AM-5 AM
  • 7 AM-10 AM

Your customers are online and ready to take action at these times. Make sure that your call-to-action is there for them! Your business might not have a lot of followers on Instagram, but if you post an Instagram CTA at the right time, it can be more effective than posting one at any other time of day.

Types of Instagram CTAs

There are a few different ways you can create a CTA on your Instagram account. You can use a pinned comment, video or ask for an email address.

A pinned comment is a simple way to convert your followers into customers. All you have to do is upload a picture and write out what you want people to do next. For example, "Shop Now! Link in Bio"

A video is one of the most popular ways people use to share with their followers on Instagram. It's also the most interactive option as it allows viewers to see how a product works from start to finish.

On the other hand, asking for an email address is another great way to turn followers into customers because they will be added to your mailing list and receive updates from your business in the future.

Simple Instagram CTAs

The best way to encourage your followers to take action is by creating simple CTAs for them to follow. There are 2 types of CTAs you can use on Instagram:

  • Clickable links in the bio section.
  • Clickable links in the story.

Your link should always lead to a landing page on your website. Instagram won't allow you to have links in the actual caption of an image.

Engaging Instagram CTAs

If you have a blog post on Instagram, there are a few ways you can use CTAs to increase engagement.

  • You can ask your followers to comment on the post by using the hashtag #blogpostcomment. This will allow them to easily leave their thoughts about the article and increase engagement.
  • Creating a CTA for people to sign up for your newsletter is another way of increasing engagement. You can also offer an exclusive coupon code or deal for people that subscribe to your newsletter.
  • Another way of increasing engagement is by asking followers questions about your latest post. For example, you might ask if they prefer blue or red in the comments section of your picture.

Specialty Instagram CTAs.

If you have a unique business, there are many different types of Instagram CTAs that can be used to increase engagement. For example, if you own a restaurant with your own unique menu items, ask customers what they recommend or create an Instagram hashtag for specific dishes so people can discover them easily.

You could also create an Instagram CTA asking people what they would like to see on the menu next. This will allow people to give their feedback and increase engagement with your account.

Including a CTA in an Instagram story is another way of increasing engagement on the platform. You can ask followers questions, offer sneak peeks or exclusive deals related to new products you are releasing soon.

When creating Instagram CTAs, you have to be creative. Use your imagination and go with the flow! Look at what other businesses are doing on Instagram and try to come up with different ideas of your own that might work better for you.


Creating an Instagram CTA is a great way to increase engagement with your account. You can create different types of CTAs for your business, but the most effective are simple ones that lead followers towards something they want. When using CTAs on Instagram, you have to be creative and think outside the box! Try looking at what other businesses are doing on their accounts for ideas or inspiration.


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