Is It Better To Post In The Morning Or at Night? Here Are The Best Times To Post On Instagram

Have you ever wondered what time it is best to post on Instagram? Well, many influencers, marketers, and brand owners have asked themselves this question. And the answer is with a little research and some trial and error, you can find the best time to post on Instagram.

To help you figure out when your followers are most likely to engage with your posts, here are the days and times that appear to be the most engaging for Instagram.

When Is The Best Time To Post On Instagram?

When it comes to the best time to post on Instagram, we can say that there is no single answer. This is because every person and business will experience a different engagement rate depending on who their target audience is, what type of content they're posting, how frequently they post, and more.

However, Instagram did release some interesting data that can at least help you in your research. For example, Friday and Saturday nights proved to be the most popular time for Instagram users, while Sunday was found to be the least popular day of the week.

As a result, it's probably best to take this data with a pinch of salt, because everyone is different! That being said, you can use this data as a starting point to help you determine the best time of day for your posts.

So, what is the best time to post on Instagram?

In addition to looking at the general stats for Instagram engagement, we decided to take a look at our own client's data from over 5 million followers. In this case, we looked at the engagement rates of posts that were published between 8 am and 10 pm. We then broke down these results into the first 12 hours after a post has been published, as well as a whole month period to see if there were any noticeable engagement differences.

What we found is that regardless of the day, between 8 am and 10 pm seems to be the most engaging time for Instagram users. During this specific timeframe, posts receive an average of 18% more likes, comments, and views.

However, what's interesting is that when you look at the results for an entire month, we see a significant increase in engagement during the weekdays compared to weekends.

What this means is that as a general rule, the best time to post on Instagram is during the workweek, rather than on weekends.

Best Days To Post On Instagram

When it comes to the best day of the week for posting on Instagram, our data suggests that there's not much difference between days of the week. Of course, there are some exceptions, but generally speaking, you should be posting during the week, rather than on weekends.

For example, we found that posts published on a Friday receive 20% more likes and 15% more comments compared to those published on a Sunday. However, as we mentioned earlier this could be down to the fact that people are usually happier and in a better mood as they approach the weekend!

The Days and Times That Are Most Engaging For Instagram

The best time of day for Instagram users is during the hours between 8 am and 10 pm.

During these times, posts receive an average of 18% more likes, comments, and views compared to other times in a 24 hour period. Meaning you could potentially increase your engagement rates by 68%.

The days that seem to be most engaging are Monday, Wednesday, Thursday, and Friday.

As for the best day of the week, our data suggests that there's not much difference between days of the week - at least when it comes to Instagram!

Of course, there are some exceptions, but generally speaking, you should be posting during the week rather than on weekends.

This is often due to people being in better moods as they approach the weekend, but it's also worth noting that fewer posts are published during this time of day.

Conclusion

Although there are no hard and fast rules for when you should post on Instagram, our data suggests that the best time to post is during the workweek.

During this time, posts receive 20% more likes, comments, and views compared to other times in a 24 hour period. This can equate to 68% higher engagement rates!

Of course, there are other factors to consider when it comes to posting on Instagram, such as the type of content you're sharing.

However, if you want your posts to get more likes and comments, then our data suggest that the best time of day is between 8 am and 10 pm!

Tag us in your next Instagram post at @DCreato.