How To Get Start-up Clients: The B2B Copywriting Best Practices

In this blog post, we'll share some of our best tips for landing B2B copywriting clients. Whether you're just starting out or you're looking to switch up your client base, these tips will help! So read on and get ready to score some new business.

How To Get Start-up Clients: The B2B Copywriting Best Practices

How can you get start-up clients? It’s actually easy, but it takes a little know-how.

You've got the skills, you've picked the perfect niche, and now it's time to land those dream start-up clients. But where do you start?

In this blog post, we'll share some of our best tips for landing B2B copywriting clients. Whether you're just starting out or you're looking to switch up your client base, these tips will help! So read on and get ready to score some new business.

In this article, we’ll go over the necessary steps to getting your start-up client.

How to get started

The first step is to make sure you have a great website.

Next up is finding out which companies are looking for content creators, and

Then reaching out to them with all the relevant information that they need.

After you land those first few clients, marketing yourself as a talent will get much easier!

Another way to start getting started is by targeting your audience through Facebook ads. You can use your expertise in social media marketing to engage with people who might be interested in what you’re doing, without spending a lot of money. Once people see what you’re up to on social media and trust that it’s legitimate, they’ll be more likely to reach out to you for more information about how their business could benefit from hiring a content creator like you.

That’s why starting at the beginning with building content is important; you don’t want them trying to guess if what you are doing is real or not!

Build your website

Your website is one of your first lines of defense. If people don't like what they see, they won't hire you!

You can build your website by using platforms like WordPress or Squarespace to make it easy for your clients. You can choose whether you want to keep the design simple or go all out with a professional design firm. Either way, make sure that your website has the information that prospective clients need and that it's updated regularly so they know where to go for up-to-date information about you and how much you're worth.

Find the companies that need content creators

The second step is to find companies that need content creators. This can be done through social media, LinkedIn, or by just reaching out to them in person. Once you have some leads, you can start reaching out to the companies with relevant information about yourself and your services.

Reach out with the relevant information

Reaching out to start-up companies is difficult because you don’t know who to contact or what kind of data they need.

The first step is to find out who the decision-makers are at the company.

Next, you should find a way to get in touch with them through their website. If you can't do this, you should find a way to send an email that has all the relevant content and information they might be looking for.

The last thing you want is to reach out only for your message not to be seen by anyone. Remember, start-ups are always on the move, so it's important that they feel like they are getting something unique from your work. Make sure that every email and message reaches the right person who can make a decision about hiring you!

Market yourself as a talent

Theoretically, it might be easier to market yourself as a talent.

You can just say you’re a writer and leave it at that. But this isn’t the smartest way to go about it. With marketing yourself as a talent, you don’t have to spend time on your website or build up your portfolio of work. So, find out which companies are looking for content creators and reach out to them with your relevant information. Have an email list? Great! You can easily send these prospects an email pitching your expertise and experience in their industry.

An Example Strategy for this purpose

The best way to start with the companies that are looking for content creators is by using social media. You can create an email list of companies that you want to target and all you have to do from there is send them a message pitching your expertise.

For example, if they have a new mobile app, pitch yourself as a great writer for mobile applications. But you don't want to just send them a message saying you do this, no! Sending relevant information is key here so they can see why hiring your services would benefit them.

This strategy works best when the companies actually need content creators as opposed to those that are looking for ways to grow their business through content.

Another great strategy is to reach out in person. This can be done at networking events, conferences, and even by simply going out there and talking to companies that you want to target. When meeting with them, be prepared with a list of questions about what you might need for them and how much they expect it would cost them if they decided to hire you.

Based on this information, you can create a pitch email that you have them take a look at online or even then right away to see if they are interested. You can even offer your services for free or for a discounted price just so the company gets to know who you are and what you're all about!

Just remember to make sure you put all your relevant information and experience in the email so they can see if it would benefit them.

An template you can use

Hey there!

My name is ___________ and I’m a writer looking to create great content for companies like yours. I had the chance of visiting your website and I’m very interested in understanding what you are looking for.

Can we set up a time to talk so I can learn more about your needs? I would love to start working with you on some great content!

Here is my email address, ___________.

I look forward to talking soon!

You have to remember that when you are pitching your work it is important to be personal with these companies so they can trust in your work.

The goal here isn’t to trick them into believing you can do a great job and then deliver something completely opposite. Even if this strategy didn't work out, at least give yourself the chance to explain your actions and show them you can be trusted. After all, a good reputation in the marketing industry is extremely important!


Now that you know how to get start-up clients, what’s next?

Don’t be shy about reaching out to companies and pitching them your services.

The worst that could happen is they say no, and the best that could happen is they hit you up for a job!

Good luck and happy pitching!

Your Turn: What's your favorite way to find clients? Let us know in the comments below!

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