The world of SEO is changing as we go into the future. There are many different changes that have been made to Google’s search algorithm over the past few years and it’s important to stay on top of them in order to get your site ranked well. In 2021, there will be more competition, there will be more people trying to rank their sites higher and there will be new updates being announced all the time!
Here are 30+ ways you can plan for a successful search engine optimization strategy.
On-page SEO Tips
INCREASE THE EFFECTIVENESS OF YOUR WEBSITE BY OPTIMIZING ITS CORE WEB VITALS
SEOs have to worry about a lot of ranking factors, and it can be hard to keep track of them all.
The Core Web Vitals are a new set of ranking factors that Google will use in 2020. They’re intended to evaluate the user experience on your website and how well you meet users’ needs.
With this update, you need to monitor these new web vital signals so you know what’s working for your site and where there is room for improvement.
Google has revamped the methods of evaluating the user experience on a website in 2020 by presenting The Core Web Vitals.
They are expected to be integrated into Google’s algorithm by the beginning of June 2021.
The Core Web Vitals consist of three sub-categories, including:
Largest Contentful Paint (LCP): Measures the “perceived” loading time of a website, how much of the content is available to users in under one second.
To determine LCP, Google will look at your site’s total size, how many asset requests (the number of ads you have) and then compare it to the size of the content that is viewable in under one second.
First Input Delay (FID): Measures the interactivity of a website, how quickly users see feedback for their clicks and movements on the page.
For FID, Google will look at how long it takes for a site to start responding to user input and show immediate feedback from users’ clicks or movements on a page.
It will also be looking at your website’s navigation speed and responsiveness, the ease of which users can move through your site’s pages and how long it takes for new content to start appearing on the page.
Cumulative Layout Shift (CLS): Indicates how much the page layout shifts during loading. It’s measuring the “perceived” loading time of a website, how much of the content is available to users in under one second.
CLS will be calculated by determining how many asset requests (the number of ads you have) there are on your page and comparing it to the size of the content loaded within one second. Also included in the calculation is Google’s assessment of how visually similar the page is to your desktop page.
There are three categories that make up the Core Web Vitals all together, including:
- First Input Delay (FID)
- Largest Contentful Paint Size(LCP)
- Cumulative Layout Shift (CLS)
The most important part of the Core Web Vitals is that they will be used in conjunction with existing ranking factors and can provide a more holistic view of your site, according to Google.
Various existing factors for evaluating the page experience, such as:
- Ease of use on mobile devices or HTTPS.
- How well a page is using structured data.
- Fast and easy to navigate, or offering rich content.
- How mobile-friendly your site is.
OPTIMIZE YOUR TITLE TAGS AND META DESCRIPTIONS FOR KEYWORD DENSITY.
Optimize your content for “click-baity” titles. People love reading lists with descriptive, but catchy headlines these days (i.e., 15 ways to be more productive) – take advantage of this.
INCLUDE KEYWORDS IN URLS, TITLES, AND HEADINGS FOR AN EXTRA BOOST IN SEO.
In order to optimize your web page in search engine rankings, include keywords at the top of website titles and URLs. This will increase traffic from people searching on those terms because they know that is what you have available for them.
Include keywords in headings and URL’s (and even content) so as not only get more visitors but also rank higher with Google for relevant searches!
USE H1S STRATEGICALLY TO EMPHASIZE IMPORTANT CONTENT
Make the most of H1s to attract and engage your audience
Web content is a multi-layered creation. The title, URL, meta description tag–even an introductory paragraph or two all play their part in how people perceive what you have to say on your site.
Of course there’s also that one important decision: which heading should go at the start? It doesn’t matter whether it’s top level (H1), second level (H2) or third level down…the right choice can make just as much impact for attracting visitors as any other element!
MAKE SURE ALL IMAGES HAVE DESCRIPTIVE ALT TEXT SO THEY CAN BE FOUND BY SEARCH ENGINES
The alt text for images is important because it helps search engines index the image. If an image has a textual description, then that’ll be indexed in addition to information like what’s on the website where you found it and when was this page published.
KEEP A BLOG UPDATED WITH FRESH CONTENT REGULARLY
The benefits of blogging are endless. Not only will you be able to increase your page rank and traffic, but there is a new social media platform called Blogger that has gone viral in the past few years. On this site anyone can easily blog about anything they want with very minimal knowledge required!
The world wide web provides many opportunities for us all around; not just those who have an entrepreneurial spirit or technical know-how. There’s something out there for everyone…even if it means doing what comes naturally on your computer keyboard like writing blogs!
CREATE AN XML SITEMAP FOR GOOGLE’S CRAWLERS TO ACCESS ALL THE PAGES ON YOUR WEBSITE EASILY AND QUICKLY
Designing a Google sitemap is an important part of SEO. Creating one for your website will allow crawlers to index and rank all the pages on your site easier, which can lead to increased traffic.
Google provides guidelines in its Webmaster Tools that outline how you should create XML Sitemaps with correct URL formats based on their specifications so that they are indexed correctly by search engine crawlers such as Yahoo! or Bing’s bots (which could be more or less aggressive). You’ll need at least three versions of each page: home page, category listing (<url>), and individual product/category detail view (<product_id>) – there may also be other variations depending upon what type of content management system you use; provide this information in your XML Sitemap.
Google’s Webmaster Tools also allows you to verify that Google is properly accessing your sitemap by testing for URLs, which can be accessed from the Links section in their Webmaster Tools (under Site Configuration > Sitemaps). You can even submit your file to Google so that they know it exists.
GET REVIEWS FROM CUSTOMERS OR CLIENTS WHO HAVE PURCHASED PRODUCTS OR SERVICES FROM YOU
To improve your ranking on Google, one of the best things to do is ask for customer reviews. This will make it easier for potential customers who are looking you up online to find what other people have said about your business and products or services that they offer.
Getting customer feedback can help with SEO rankings because when a site ranks higher in search results than its competitors, more traffic will come from searches related to those topics found on the homepage such as testimonials or product descriptions.
OPTIMIZE YOUR SITE FOR MOBILE SEARCH
Optimizing your site for mobile search will help you get higher rankings and increase traffic to a website.
Mobile optimization is the process of making sure that a website works well on any device, including smartphones or tablets with small screens.
Currently there are over 1 billion Internet-connected people in the world using cell phones as their primary means of browsing online content from desktops at home or work offices; this number has increased by 32% since 2013!
Mobile SEO helps ensure these individuals can access important information quickly while out and about without having to find an internet connection first.
Utilize responsive design which automatically adjusts what’s seen based on screen size rather than relying solely upon scripts that provide different sites depending on whether someone is accessing it through desktop versus smartphone.
With the rapid growth of smartphones in recent years, take the opportunity to improve your presence on mobile search results. According to Google Trends over 50% of searches are done from a smartphone every day and this is only growing! This can be accomplished through making sure that important information for users is viewable without having to scroll (or even pinch).
MAKE YOUR WEBSITE LOAD QUICKLY
Whenever you visit a website, it’s natural to want the site to load as quickly as possible. If your users are waiting for pages and images to pop into view, they’ll likely click away or leave altogether.
But what is often neglected in SEO discussions about page speed optimization is how this can actually be beneficial of visitors’ time on the internet- especially those who might not have blazing fast speeds at home!
As Google gets more and more competitive, you want to make sure that your website loads quickly. How fast a site is loading often has an impact on the rankings in organic search listings.
That means if people can’t find what they’re looking for when browsing via their phones anymore because your site takes too long time load or won’t even open at all – then it’s game over!
LOOK FOR BROKEN LINKS AND OPTIMIZE THEM
Websites need to be updated periodically. Broken links are a common problem, especially for older sites that haven’t been touched in years.
Optimizing these broken links can help with search engine optimization benefits as well because each time you fix one link it helps your site’s ranking overall by improving its indexing and making the content easier to find on-page browsing engines like Google or Bing Images Search
Fixing up old websites with broken links is important not just for SEO purposes but also so people can access all the information available on your website easily without having to click through multiple pages.
ENABLE THE GOOGLE ANALYTICS PLUGIN TO GIVE YOU VITAL STATISTICS ON YOUR WEBSITE PERFORMANCE
Google Analytics is a powerful analytics tool that can provide you with vital statistics about your website performance.
To make your site rank higher in search results, consider using Google Analytics.
This powerful tool provides vital statistics on how users interact with the content of their website and will help you to better understand what they want so that you can provide it for them at all times.
GET SOCIAL MEDIA BUTTONS IN A VISIBLE PLACE
A great way to get your business more exposure is by placing social media buttons in a visible place on the site. The truth of it all though, is that you need content and engagement for those platforms as well if they’re going to do anything at all for SEO purposes.
CREATE CUSTOM 404 ERROR PAGES
The 404 error page is an unfortunate reality for any website that sees a lot of traffic. Visitors often look at the message and see if they can find what they were looking for, but it’s still necessary to help them out with links back on your site or contact information in case you don’t have anything here about their query either.
What are custom 404 error pages? Customized versions of the standard HTTP response code “404 Not Found” webpage which appears when a user requests content from one location inside a web address space (URL) tree that doesn’t exist; e.g., www2/content-not-found/.
The goal is to increase search engine optimization by providing visitors access to valuable materials found elsewhere within your website, thus lowering the site’s bounce rate and increasing your search engine rankings by improving its SEO.
This help people find what they are looking for – include your contact information so that visitors have an easy way to get in touch with you
OPTIMIZE YOUR SITE FOR SOCIAL MEDIA
hi, twitter and facebook are very popular so make sure that you can be found there!
Social media is a great way to get your site in front of potential customers. Utilize social networking sites like Facebook, Twitter and Instagram to help build up the traffic on your website.
Not only will this increase viewership for you but it can also provide an outlet where current followers are able to interact with one another about what they find interesting or relevant across various topics that may be discussed on those networks such as travel tips, advice for parents or recipes!
UPDATE THE DESIGN OF YOUR WEBSITE TO HELP IT LOOK MORE MODERN
Many website designers are constantly upgrading their sites to keep up with the latest trends and modernize them.
Updating your design can help attract more clients and boost search engine rankings as well so it’s a win-win situation!
Some popular features of web designs that stand out in 2019 include minimalistic style layouts, font choices like “Helvetica Neue LT Std” or “Comic Sans MS”, pastel colors such as baby blue, light yellow etc., high contrast between text color (black) and background color (white), interactive navigation bars on top of pages instead of left sidebars at bottom for easier user experience.
These changes will not only make you feel fresh but also position yourself better against competitors who might still be using older styles.
USE SHORT URLS
It is a well-known fact that many people will tend to click on short URLs over longer ones.
This can be attributed to the simple notion of saving time and energy by not having to type out all those characters!
The added bonus with shorter links is that they are easier for search engines like Google, Bing or Yahoo (not just users) when it comes indexing your site content.
When this happens, you get more visibility in SERPs which equates into higher conversion rates because visitors stay on your page even if it’s long enough since there isn’t such an effort involved scrolling down as opposed to clicking back and forth between pages – ultimately making everything faster from start till finish!
ADD NAVIGATION MENUS AT THE TOP OF ALL PAGES ON YOUR WEBSITE
Add a navigational menu to the top of every page on your website for seo benefits.
A good way for webmasters looking to gain higher ranking with search engine optimization is by adding navigation menus at the top of all pages.
This will allow people who visit or browse through their site to easily find content and navigate around, which can potentially lead more visitors as well as provide an easy-to-see guide in case they want to return later.
MAKE SURE YOUR CONTACT INFORMATION IS EASY TO FIND
After you’ve established your business online, be sure to include contact information in all of the right places and make it easy for people to find if they want more details about your services.
A good place is on a homepage or landing page so that visitors can easily get started with what they need from you as soon as possible.
When starting an internet-based company, having basic contact info prominently displayed throughout website pages is essential not only for marketing but also because consumers are much less likely to buy anything without being able ask questions first before committing their hard earned money!
USE GOOGLE WEBMASTER TOOLS
Want to maximize your organic search engine optimization? Use Google Webmaster Tools.
This handy tool enables you to see where in the world people are coming from when they find your site, and what content is driving them there.
You can even get a list of keywords that generate traffic to have an idea on which ones should be worked into future posts or optimized with paid advertising campaigns!
TRY TO KEEP THE SITE DESIGN IN LINE WITH YOUR MAIN PAGE
Customers will feel more comfortable staying on the same website and not having to switch around a lot which can be disruptive and frustrating for customers.
It also makes your business look more professional but cutting edge at the same time.
In order to make your site more search engine-friendly, keep the design consistent with that of your main page. This will allow you to rank higher in Google results and get more visitors through easier means.
OFF-Page SEO Tips
BUILD HIGH QUALITY BACKLINKS THAT POINT DIRECTLY BACK TO YOUR WEBSITE
This lets search engines know how relevant you are and will help with your ranking in the long run.
There are many ways to acquire high quality backlinks that point directly back to your website. For example, you can create a guest post on another blog with links pointing specifically at your site and content.
Or do outreach campaigns by looking for people who have sites in the same industry as yours, or even those just outside of it; contact them about their work through social media or email then offer an exchange: give some free advice if they share one piece of great information from their own knowledgebase (or vice versa).
USE SOCIAL MEDIA SITES LIKE FACEBOOK, TWITTER OR PINTEREST TO GET PEOPLE TALKING ABOUT YOUR BUSINESS ONLINE
Find a way to seamlessly integrate social media into your marketing strategy. You can do this by using sites like Facebook, Twitter or Pinterest for seo benefits!
Many companies are neglecting an opportunity from one of the most popular forms of online communication: Social Media. It is not difficult to have these networks incorporated in your business’ marketing plan and reap various SEO Benefits as well as increased traffic potential on other websites that you may own such has blogs.
Sites like Facebook allow for easier interaction with friends and family members which will lead them down the path towards visiting those businesses they’ve been made aware exist – think about it, if someone posts something positive about their recent experience at Joe’s Coffee Shop then all their friends see it too.
FIND BLOGGERS WHO TALK ABOUT SIMILAR THINGS AS YOUR BUSINESS AND CONTACT THEM DIRECTLY
Expand your reach by reaching out to bloggers who talk about the same things as you do. You can find them in a variety of ways, including contacting sites like blog aggregators and directories or looking up links on social media pages that mention keywords related to what they write about.
When contacting bloggers directly, find something to offer them first. For example, if they blog about relationships but you’re an expert in the field of divorce lawyers, then offering them free access to your blog posts or material on how to seek a protective order could be very well-received and used by the blogger. Make sure your pitch is personalized and tailored to their needs.
They may be happy to do a product review or give general feedback on your products/services.
SUBMIT YOUR SITE TO A VARIETY OF DIRECTORIES
That could be found in the top search results for keywords that are related to what you offer – this will help with page ranking, but also get more attention towards it.
There are many directories for websites, and submitting your site to one or more is unquestioning good way of boosting SEO.
Search engines will rank you higher in search results pages if they know that you have a your website to other marketplaces as well.
GET OPEN-SOURCE INFORMATION AND ARTICLES PUBLISHED ABOUT YOUR BUSINESS
This is an easy way to get backlinks for free. To get your business on the first page of Google, it’s important to take advantage of every free resource that will help you rank.
One way is by getting articles published about your company and products online through open-source information sites like Wikipedia or other websites with high authority rankings in the search engine results pages (SERPs).
These platforms give off a sense of authenticity because they’re not self-promotional but rather contribute content for those looking for more info.
CREATE A VIDEO ABOUT YOUR BUSINESS, PRODUCT OR SERVICE AND PUT IT UP ON YOUTUBE
You can also use other sites like Vimeo to host your videos but make sure you have good quality content. Video marketing is an excellent way to promote your business. You can create a video about what you do and post it on YouTube for free!
Creating engaging content will help people find you online, which makes seo benefits that much easier when they go searching through Google or other search engines.
CREATE INFOGRAPHICS ABOUT YOUR BUSINESS AND SEE IF ANYONE WOULD BE WILLING TO PUBLISH THEM ON THEIR SITE
Not only is this great for getting backlinks, but you’ll get some more exposure too. Create infographics about your business and post them to social media for more exposure.
By using a popular site such as Pinterest, you can draw in many new visitors eager to see what others are talking about on this website while promoting your product or service at the same time!
GET QUALITY GUEST POSTS PUBLISHED ON OTHER WEBSITES
This will gain backlinks and more traffic towards your site.
The benefits of guest blogging are well-known. You can help get quality content published on other websites while also improving your own site’s search engine optimization (SEO).
For the best results, consider looking for opportunities to publish blog posts on sites that generate a significant amount of traffic and have an established audience base because these will lead you towards gaining more followers or customers than low trafficked niche blogs with few visitors.
CREATE A PRESS RELEASE ABOUT YOUR BUSINESS, PRODUCT OR SERVICE
A press release is a great way to get your business in front of the public eye. You can make a press release of your own and post it on free press release submission sites or you can pay for one to be published in an online newspaper.
If you do choose to submit a press release, include keywords that will help the search engines pick up your new content and draw in traffic. If there is something newsworthy about your company, you’ll get more attention.
GET PEOPLE TO LINK TO YOU DIRECTLY FROM THEIR OWN WEBSITE
You can get more traffic from search engines by asking people to link back to you on their own websites.
This is a great way of getting other internet users involved in your website and building up the popularity that it needs for better rankings with Google or Bing!
Once someone links to you, they are telling search engines that your content is relevant and can be used as a source of information.
It is hard to get your website up to the level of quality that Google wants. You can’t just throw a bunch of keywords into your content and expect it to rank well.
There are many other elements that need attention, such as internal linking structure, load speed, mobile friendliness and so on.
Our step by step guide showed you how to optimize for these new web ranking factors exactly what needs to be done. This way you can ensure your site works with Google’s core values in mind!