How To Create The Perfect Instagram Handle For Your Business

The perfect Instagram handle for your business is one of the first steps to building a brand. You want to make sure that it is easy to remember, reflects your business, and is not already taken.

How To Create The Perfect Instagram Handle For Your Business

The perfect Instagram handle for your business is one of the first steps to building a brand. You want to make sure that it is easy to remember, reflects your business, and is not already taken.

It can be hard to find an Instagram handle for your business, so here are some tips on how you can create one that’s perfect for you!

What Makes a Good Instagram Handle?

Your Instagram handle needs to be easy to remember and reflect your business. Think about your business's identity.

What are the qualities that make it unique?

What sets it apart?

You don't want it to be too long, so keep it short and sweet. It should be something you can easily spell, share with others, use for promotions, and remember.

A good rule of thumb is to create a name that is 3-8 letters long. If you go back in time before social media even existed, people were usually referred to by their first or last initial or their full name. With social media now being such a huge part of our lives, people tend to go by their first or last initial.

This isn't always the best choice for your Instagram handle because it could lead people to think that your account is private when they try to find you on other social media sites like Twitter or Facebook.

It should also be easy for other people to guess what your brand is about just from looking at your Instagram profile! An Instagram handle that is witty, creative, or has some sort of meaning can help tell your story. A good example is @dishnation!

How to Come Up With Your Own Instagram Handle?

So, how do you come up with a great Instagram handle? You can brainstorm it yourself or ask your friends for help.

Try separating the words of the name into two parts and come up with a word to go in between. If you're having trouble coming up with a good word to go in the middle, try finding one that reflects your business.

If you already have an established company, create an Instagram account for it! This will make it easy to share company-related content on social media pages, and keep followers updated about what's going on in the company.

You could also make a Twitter account or Facebook page for your business and link it to your Instagram account. Your followers will be able to see updates from all of these accounts in one place!

Where to Find a Good Instagram Handle for Your Business?

If you want to create the perfect Instagram handle, it is important that you think about your business and what kind of image and message you want to portray.

You can search online for a list of available Instagram handles. If you don't find an option that's perfect for your brand, try coming up with one! You can also check other social media platforms like Facebook, Twitter, or even Pinterest.

You can use our business name generator here.

What If I Can’t Find My Own Instagram Handle?

If you are having difficulties coming up with your own Instagram handle, think about what words would describe your business.

This may be easier said than done. But there are some easy ways to come up with a good Instagram handle for your business.

Maybe you can use the name of your company or one of its products?

Maybe it's an adjective that would describe the type of business that you have?

Or maybe it's a word that is synonymous with what you do?

For example, if your business sells healthy food, you might come up with something like “healthy_foodie” or “my_healthy_business”.

Create an account with your business name

You will want to search for the perfect Instagram handle to reflect your business. To do this, you should create an account with your company’s name and a relevant keyword in the handle.

The perfect example of this is Ford Motor Company's Instagram page:


This page shows Ford's commitment to their customers and also portrays what they offer (cars). Their handle reflects what they are all about.

They do a great job of keeping their audience up to date on the latest car news and industry trends. They also add a personal touch by including shots of various employees going about their day-to-day activities at work.

You may not have a brand name that lends itself well to Instagram, but you can still create an account based on your product or service.

For example, let's say your company sells makeup products. You could create an account like this:


This is a creative way to come up with the perfect Instagram handle for your business! With nearly 6 million followers, it seems to be working quite well!

Few examples of the same kind of tactic are below:







If you are using Instagram for your business or any other commercial purpose, don’t use just “Company name” as your handle. Accounts with such generic handles are difficult to find and remember.

Don’t use “CEO,” “president,” or other positions in your company as the handle because not everyone knows what they mean. Instead of using the job title, come up with a creative name that will help people remember you and explore your business further.

Use the name of the product you’re selling

People are more likely to remember your name when you use it in your handle. If your business is selling dog toys, for example, you might want to use the word "dog" in your Instagram handle.

If someone searches for "dog toys," they could easily find you by simply searching the term in their Instagram feed.

Don't use acronyms or abbreviations when naming your account. It may be tempting to do so since these words are short and easy to remember, but people could have trouble pronouncing them or understanding what the letters stand for. Keep it simple and easy to read!

For example, a dog training company might use @puppy_training in their Instagram handle. But this isn't very straightforward since the letters don't spell anything out. It could be hard for some people to identify your business or what you do.

Few examples of the same kind of tactic are below:





If you sell one product or service instead of a variety like most businesses do, you could use that product’s name in your Instagram handle. For example, a yoga studio that caters to pregnant women could use @pregnancy_yoga as their Instagram handle.

Use a brand name that is also a word

One of the easiest ways to come up with a great Instagram handle is by using a word that already has meaning and identifies your business.

For example, the popular photo-sharing app Flipagram uses:


With over 16 million followers, this company has put some thought into their Instagram handle. This particular account displays various videos and images of various people.

So what is Flipagram all about? Well, it's a video editing app that allows users to create short videos for their social media accounts or use as messages. The handle they chose reflects the type of social media they offer.

Few examples of the same kind of tactic are below:




You could also use an app in your Instagram handle if it's relevant to your business. For example, a retail company that sells baby products could use @instamom for their Instagram account.

Use a line from your logo or branding

If you have a strong logo, it's possible to use a single word from the design in your Instagram handle. This is another great option if you only offer one specific service or sell one type of product.

But make sure that the word still makes sense and everyone will know what the account is about. For example, a tech company that sells tech devices might want to use @gadget in their Instagram handle.

However, some business owners have had success using a piece of text from their logo as their Instagram handle along with other words relating to their industry.

For example, Nike's logo includes the phrase "Just do it". So they might want to use @justdoit with their Instagram handle.

Few examples of the same kind of tactic are below:




It’s offered through the social photo-sharing app Instagram.

Use your company name.

If you have a company name, use it as your Instagram handle. It’s a good idea to just add a 'gram' or 'insta' at the end.

For example, if your company is called 'Coffee Company,' your Instagram name should be @coffeecompanygram or @coffeecompanyinsta.

Many businesses are choosing this option because it's clean and easy to remember.

Few examples of the same kind of tactic are below:




When picking an Instagram handle, you should consider its purpose and how it will affect your business’s online presence. This is especially true for small business owners who can benefit from Instagram's built-in social media audience and engagement capabilities.

Thanks to the easy accessibility of the platform, using a popular word or phrase as an Instagram handle has become a common tactic by businesses and brands. Using this method has become an easy way for businesses, brands and even individuals to connect with their audience.


A good Instagram handle (or username) is a personal and unique way to represent yourself and your business. It should be short and easy to remember, and it should also reflect your business and the products you’re selling.

Keep it simple and make sure you get your own Instagram handle for your business!

As always, I hope you found this blog post informative! Please feel free to share it with your friends or family on social media or leave a comment down below. Your feedback is greatly appreciated.


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