How to Convert Your Instagram Followers into paying Customers

Instagram is a great marketing tool for your business. With over 1.3 billion active users as of 2021, it’s a great way to reach a new audience and increase visibility. This article will explore how you can convert your Instagram followers into paying customers-from advertising on the platform to following the right people and using the best hashtags.

FIRST, ESTABLISH YOUR MISSION AND PURPOSE

Before you start converting your followers into paying customers, it’s important to establish what you’re trying to accomplish. Every business is different, so the first step should be figuring out What kind of paying clients do you want to work with and how do you plan to attract them?

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For example,

  • Are you focusing more on lead generation or customer retention?
  • Will you be advertising to raise brand awareness or will you be using Instagram as an extension of your website for showcasing products and services?
  • How do you want to use Instagram as a Profitable means for your business?
  • Where do you want your followers to end up with you in case Instagram no Longer Exists Tomorrow?

Identifying your objectives is key to choosing the right strategies.

HOW DO YOU PLAN TO ATTRACT THEM?

Once you’ve identified your goal, it’s important to put into place the right strategies in order to reach these people. This includes advertising, engaging on the platform, and following like-minded people.

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First of all, how will you attract these followers? Do you plan to use ads or will you be engaging with your audience organically? There are pros and cons for both strategies:

ADVERTISING:

Ads allow you to increase your visibility by paying for ads. This means more eyes on your content and the chance of increased engagement, however, it can also get expensive since you may not know if these new followers will be beneficial to your business.

ORGANIC:

Engaging with people organically provides a more personal touch and may build lasting relationships which are invaluable when building a business, but you will need to be able to maintain it.

Ads are good for lead generation and pre-sale marketing strategies. For example, if your goal is to generate leads or sales on Instagram alone, or as a method of advertising new products before you launch them on the market, then ads might be an effective strategy for you.

Organic engagement is great for engaging with your current and potential customers, building relationships, and creating brand awareness. This strategy works best when you know what hashtags and users to follow in order to attract the right type of follower.

WHAT KIND OF NEW CLIENTS DO YOU WANT?

Now that you’ve identified your mission and established how to attract them, it’s important to understand who you want to attract. This can be broken down into their demographics and psychographics.

DEMOGRAPHICS:

When considering your followers, you need to inquire about their age bracket, gender, location, and language.

Take a look at these reports and etc. Knowing their demographics will help you better target marketing strategies for them. For example, if most of your followers are based in New York, then it may be best to use hashtags specific to this area.

PSYCHOGRAPHICS:

Another thing you need to consider is their psychographics, which is the psychological characteristics of who they are as a person. You need to know whether or not they have children, what type of relationship they are in, what their interests are, and other things that make them unique. For example, if you’re a luxury brand or from a specific industry, then it may be best to target people who have money to spend.

WHERE DO THEY HANG OUT ONLINE?

Knowing where your audience lives online will help you use the right hashtags and keywords when engaging on Instagram.

For example, if you sell men’s clothing and most of your audience is on Pinterest, make sure to use hashtags specific to that platform.

If they’re mostly on Twitter, then it may be best to use more hashtags with smaller words in order for them to be able to see your content since Twitter doesn’t support long hashtags.

There are also tools you can use that will help you find the right keywords and tags to target your audience. Some of these include Hashtagifyme, Iconosquare, Keywordtool.io, and Tagboard.

HOW TO ENGAGE WITH YOUR AUDIENCE?

Once you’ve established the right strategies to attract them and where they hang out online, it’s time to actually engage with your audience. When doing this, it may be a good idea to follow other relevant accounts that your target audience will enjoy. This helps increase your visibility and can help grow organically.

As a part of their engagement, you should also be asking your followers questions, about their experiences with similar products, what they’re interested in and etc. This is great for getting feedback on new features to include with your product or service.

You may also want to promote content that you think will appeal to them or give them additional value. For example, you can use Instagram stories to promote content from other users.

HOW CAN YOU ENCOURAGE THEM TO JOIN YOUR MAILING LIST?

Once again, it’s important not to always be selling and marketing yourself! Offering additional value should be first on the list of what you do when engaging with your target audience. However, knowing how they respond to this type of outreach is important, so you know how to effectively promote your best products or services.

We suggest that you collect their email addresses with an enticing offer where they get something of value in exchange for their information. This can be done by offering free samples, discounted prices, limited coupons and etc.

You should also ask them for feedback on certain things about your company. For example, what they’re struggling with and how you can help them overcome those struggles.

This helps build trust as it shows that you’re really interested in their success.

Don’t be afraid to ask for a sale!

WHAT KIND OF CAPTIONS YOU CAN USE TO ENGAGE THEM IN YOUR CONTENT?

It’s important to create an emotional connection with your followers. For example, if you’re promoting something that will help them solve a problem they’re currently facing, then you should try and personalize your posts so it creates a deeper impact.

Add humor in the right places! Humor is always one way to go when engaging with your audience.

WHAT KIND OF POST YOU CAN CREATE TO GET THEIR ATTENTION?

One of the most popular types of posts to create is a list post. This is because it’s packed with useful information, and they can easily share or repost from your company page.

It’s also a great way to get your audience involved by asking them questions throughout the blog posts.

This will help you see their general demographics and interests, and will give you an idea of what they like to do when they’re not scrolling through their feeds.

HOW DO YOU MAKE INSTAGRAM PROFITABLE?

There are many different ways to make the most out of your Instagram account. We’ve already discussed how you can use hashtags, increase your visibility and engage with your audience. However, once you know what they like and engage with on your platform, it’s time to start selling!

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Here are some of the simplest strategies that work:

RUN CONTESTS!

This is a great way to build up your account, which will lead to more followers and more opportunities to sell. You can run a contest on Instagram by having people follow you or gaining their attention so they tag friends. This gives you the ability to grow organically.

GIVE AWAY FREEBIES!

Another great technique is including some of your best products or services to give away. Make sure that people who enter have a chance of winning, and you’ll see an increase in the number of sales!

If you have extra inventory, then getting rid of them is one way to make more space for new inventory, while also providing an amazing service or product. Ask your followers what they’d like for you to give away, and make sure it’s something that will get them talking.

ASK FOR REVIEWS.

This is another great way to increase your reach by upselling. If you provide a great service or product, then you should be getting reviews from those who buy from you.

Simply ask anyone who has bought from your company if they’re happy with their purchase, and ask them to leave a review on social media! You can also provide discounts or free shipping in order to get more reviews!

SELL WITHIN YOUR BIO.

Once you’ve done all of the above, what’s left? Your bio, of course! If you include a link to your website, then people can order right from your Instagram account. Include a CTA (Call-to-Action) and make it as easy as possible for those who find you on the platform.

CREATE A COUPON CODE.

This is another great way to get more followers and sell products or services. Create a coupon code that’s only visible through your bio link, and people who are shopping for deals will have to visit your account in order to get it.

SECOND, START YOUR CONVERSATION TO CONVERT

Get ready a set of conversation templates that you can use for:

Approaching a potential client on Instagram

Answering a potential client’s questions

Answering a potential client’s biggest objection

Example of Conversation Template

Save this to use template!

Hey! {Name} Thank you for following me! I saw your profile and if you don’t mind me asking, “Do you have any concern that you want to resolve with my {insert product/services}

After they answered, provide them with a valid testimony of your previous client who solved the same problem as what your potential client has. if needed, provide more detailed results and solutions.

“From what you have told me, my recommendation for you would be,…” don’t forget to let them know of added bonus, etc.

Third, Get comfortable with selling

Selling can be hard and scary but with practice and confidence, it’ll get easier with time.

Focus on establishing connections and relationships first before jumping into selling.

Use Personal stories of growth and transformation to get your followers to imagine them achieving results.

And Lastly…, Practice, Practice, and Practice. 

It’s not about selling. It’s about creating value for your audience.

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