Do You Know It All About Search Engine Optimization?
If you have more people visiting your blog or website then you receive more pay. Increasing this traffic is important. If you want to make your web site more accessible, search engine optimization is helpful. These suggestions will help you use SEO t...
Do You Know It All About Search Engine Optimization?
If you have more people visiting your blog or website then you receive more pay. Increasing this traffic is important. If you want to make your web site more accessible, search engine optimization is helpful. These suggestions will help you use SEO to help your business.
Consider search engine optimization as a way to enhance your internet advertising. Search engine optimization allows you to take advantage of keyword searches on websites like Google, bringing your page closer to the top of the results for targeted content. This way, you'll reach broader audiences and maximize your advertising expenditures.
Most websites can benefit from an internet marketing strategy that encourages customer loyalty and repeat business by fostering a sense of community among customers. By giving customers the opportunity to communicate with each other and staying in contact with them, well-organized websites can build a strong base of repeat business. Loyal customers should feel rewarded for sticking with a particular online business.
Write and submit articles to article directories. Not only will this increase your exposure and give you multiple platforms to express your expertise in your field, but the link to your site in the author resource box will also result in higher search engine rankings for your site. If someone uses your article from a directory, that's even better.
Don't over-stuff your site with keywords as this can be used against you. The search engines look for words located primarily in content. however, having an unnatural amount of the same keywords in the content of your site can actually work to your disadvantage because it will send up a "red flag" to search results to skip as it seems fishy.
Always check your keyword density when working towards search engine optimization goals. 3-5 percent should be the total of links or text on a page. Spread the information on your whole site, not just on your homepage. Every page needs keywords for search engines to recognize content.
Use your strongest keywords in your site's name, in the sub-folders, and in the page names. This will help your site, as well as individual pages, rank more strongly. Search engines will give relevant pages high rank, and you can link those pages to others in your site. All of this strengthens your entire site and helps it to rank.
Make sure that the text on your website is not too large. Large text usually will take away from the look of your site and appears very elementary. Try to stick to size 12 font that is clear and very easy to read. This will help to yield happy customers.
Include a transcript for closed captions with your online videos to help drive more traffic to your site. The major search engines will scan these transcripts for keywords, so adding them to your videos will help bring you more traffic.
Add your primary keyword phrase into the first paragraph of the content. If you can add it twice, that will be even better. Make sure though that your content is still readable and user friendly and avoid making it come across as spam. If you can fit it in and still keep a good content flow then do it.
Keep your URL short to avoid looking like a spam site. Both your readers and the search engines discriminate against sites with excessively long URLs. Your URL should include your keywords to help in your rankings but keep them moderate. Anything more than 10 keywords in a URL will create an issue.
Stick to static URLs as much as possible over dynamic URLs as the spiders prefer the static. This isn't an absolute requirement since it is possible to rank highly with a dynamic URL however it is more difficult. Save yourself the issue and go with a static URL.
To avoid lowering your page rank when changing domains, request sticky forwarding from your hosting company. Sticky forwarding will forward search engines from your old domain to your new one, allowing them to catalog all pages of your new site. You can specify the period of time that you want to use the sticky forwarding function and you only have to hold onto your old domain for as long as it lasts.
When you post articles on article directories to get backlinks, keep the quality of the article you are posting foremost in your mind. The reader is not reading the article to see if there might be somebody posting a backlink in it. The reader is trying to find something out, so make sure your article actually addresses questions the reader may have!
Flash navigation might be pretty, but a search engine spider can't even see it. If you insist on having your navigation, or the entire website, built-in Flash, make sure you provide alternate HTML navigation somewhere on each page. Also, have HTML pages available so that the search engine can index them and give you a correct Page Rank.
Google uses Google Bookmarks as part of your Page Rank, so get your audience to add you! Make it easy using bookmarking tools on each page of your site, allowing them to add you to their bookmark list with a single click. Don't actually ask your users to add you, that's gauche.
You can easily increase the number of links to your blog by including an option for readers to post content from your blog onto their own blogs or social media profiles. This increases your relevancy in site rankings and also has the potential to generate a great deal of traffic.
Make sure you have a call to action on every page on your website. After all the search optimization work you've done, wouldn't it be terrible if no one bought your product or service? Don't do so much search engine optimization work that you forget the reason you're doing it. Customers are more likely to buy if you remind them to.
Web sites most likely to have the most traffic are those that show up in the first few pages of search engine results. If you are seeking to drive more traffic to your website, keep the tips listed above in mind. If you use SEO in the right way it can be a great success.